Privacy Policy

At Le Frivole, we are 100% committed to protecting the privacy and security of our customers and site visitors. The Le Frivole team members are customers themselves, of both Le Frivole and other internet sites – so we totally appreciate and respect how important privacy is. If you have any questions about how we Protect Your Privacy, drop us a line at


You can principally visit our website without providing any personal data. However, in several cases we require such data from you, specifically:

with the order

  •         •First name, Last name

  •         •Address

  •         •E-mail address

  •         •Payment data

  •         •Date of birth

when contacting us

  •         •E-mail address

when using the protected zone "customer account"

  •         •First name

  •         •Last name

  •         •Address

  •         •E-mail address

  •         •Your account at social media

  •         •Web-site of your company

  •         •Company details

when subscribing to / cancelling the newsletter

  •         •Email address

technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, data for analytics

information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for’.


Your data helps us to individually design and consistently improve your shopping experience with us. Specifically, we use information held about you in the following ways:

  •         •to identify you, verify that you are an adult and manage any accounts you hold with us;

  •         •to process the orders placed by you;

  •         •to deliver the goods to you which may include sharing your data with third parties (see below for more details);

  •         •for processing payment for goods ordered by you;

  •         •to provide you with the information that you request from us including sending you our newsletter;

  •         •to inform you about orders, products, services and offers;

  •         •to notify you about changes to our service;

  •         •to ensure that content from our site is presented in the most effective manner for you and for your computer;

  •         •to prevent improper use of our website and as part of our efforts to keep our site safe and secure;

  •         •to detect and prevent fraud;

  •         •to conduct research, statistical analysis and behavioural analysis;

  •         •to carry out customer profiling and analyse your purchasing preferences;
  •         •to customise our website and its content to your particular preferences;


We store the personal data primarily for the purposes of processing orders placed by you and this may require us to share your personal data with third parties for the purposes of fulfilling your orders. For example, we may share your name, address and other contact details with a postal or shipment provider or a freight forwarder (such as DHL or Hermes), which will deliver the goods to you, or we may share your data with third parties with whom we partner to provide financial services. For example for processing credit card payments. The card payment processors are data controllers of the data in relation to your credit or debit cards.

Therefore, you agree that we have the right to share your personal information with the selected third parties described above and:

  •         •other business partners, suppliers and sub-contractors for the performance of any contract we enter into with you;

  •         •analytics and search engine providers that assist us in the improvement and optimization of our site. (You can find out more about these in the section headed “Cookies”.);

  •         •credit card companies and other credit facilities to process payments;

  •         •law enforcement agencies in connection with any investigation to help prevent unlawful activity.

We will disclose your personal information to third parties:

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Le Frivole OÜ, our customers, or others.


All information you provide to us is stored on our secure servers which are not accessible to unauthorised persons and are protected against external access by a "Firewall". Any payment transactions will be encrypted using SSL(Secure-Socket-Layer) technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us (see the “How to Contact Us” section below).


We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.

(1) Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag”.

(2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

(3) Customer preference cookies – when you are browsing or shopping on ASOS, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete Le Frivole user experience.


Le Frivole is a global business with operations inside and outside of the EU and we use suppliers and fulfilment centers located across the world. Some of these locations will not offer the same level of protection for your personal data as the UK, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your transferred information.


All data will be deleted when it is no longer required to fulfil the purpose for which it was provided by you or collected from you.

We use the following criteria to determine whether or not we need to keep your data:

  •         •fulfilment of an order,

  •         •if you or we close your customer account,

  •         •if you unsubscribe from the newsletter

  •         •if we are required to keep a copy of your data by law or statutory regulation.

You also have the ability to request that we delete your personal data at any time.


You have a lot of rights relating to your personal information:

  •         •The right to be informed about how your personal information is being used (like this notice!)

  •         •The right to access the personal information we hold about you

  •         •The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account

  •         •The right to request that we delete your data, or stop processing it or collecting it, in some circumstances

  •         •The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time

  •         •The right to request that we transfer or port elements of your data either to you or another service provider


If you want to exercise your rights, have a complaint, or just have questions, please contact us by email to: