.png "b2b.lefrivole.com")
.png "b2b.lefrivole.com"){kind=logo}
Brand history LeFrivole
History of the LeFrivole brand
The LeFrivole brand since 2011. The range of the brand included models of erotic costumes.
From the very beginning, for the production of lingerie and suits under the LeFrivole brand, it was decided to use only the highest quality and durable materials - perfectly stretchable supplex, the finest lace, eco-leather and elastic that are pleasant to the touch.
Painstaking work on each collection, new ideas, own patterns - all this has borne fruit - the products have become better and more interesting, favorably differing from analogues on the market. And as a result, each collection received its name filled with meaning and a unique assortment. The classic collections Impulse (bodysuits), Easy to love (panties with access) reflect the essence of the name as much as possible.
2017-2018 was a time of very active growth in sales and the company itself. The recognition of the brand was also greatly influenced by the exhibition activities and the friendly atmosphere that prevails in the field of adult goods, despite the specificity of the industry and the youth of the founders of the company.
For a long time, LeFrivole was positioned exclusively as a brand of erotic lingerie and costumes, the idea of introducing toys for adults into the assortment was hatched for about 3 years.
In 2018, new categories of products were introduced - vibrators, anal toys and kegel balls, which at that moment were gaining popularity among the female audience.
In addition to the introduction of a new range, in 2018 another big step forward was made - entering the international market and exporting products under the LeFrivole brand to European countries. This once again confirmed the high quality of goods and recognition of the brand.
The range of products under the LeFrivole brand is lined up in its own matrix, where each collection and model has its place. The brand won the hearts of not only Russian customers, today LeFrivole products are sold in Europe, the USA, and Australia.
To date, the range of products under the LeFrivole brand includes more than 20 collections and 1000 SKUs. Work on the development and improvement of products is ongoing.
For 10 years of work under the LeFrivole brand, more than 1 million products have been produced. The company has participated in more than 30 exhibitions
The priorities of the company's work are the improvement of the service policy, the maximum environmental friendliness of goods and business, the minimization of the use of plastic in production, the rejection of paper workflow and the recycling of packaging and goods.
Our news
Subscribe